.png){kind=logo}
Unified Delivery with Norden
- 2 Minutes to read
-
Print
-
DarkLight
Unified Delivery with Norden
- 2 Minutes to read
-
Print
-
DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
Unified Delivery with Norden utilizes the same core schema as Unified Delivery with the addition of custom features, given the nature of the flexibility designed with the Norden Tag.
| Feature | Description |
| HEM | Hashed email associated with the tag fire, sha256 |
| FIRST_NAME | First name of the matched record |
| LAST_NAME | Last name of the matched record (family name, surname) |
| BUSINESS_EMAIL | Business email attributed to the record and visit |
| MOBILE_PHONE | Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only) |
| LINKEDIN_URL | LinkedIn URL for the record |
| PERSONAL_CITY | Personal address city |
| PERSONAL_STATE | Personal address state |
| PERSONAL_ZIP | Personal address zip |
| PERSONAL_ZIP4 | Plus 4 extension of PERSONAL_ZIP. Does not include PERSONAL_ZIP |
| PERSONAL_EMAIL | The most observed personal email and match for visit |
| GENDER | Gender of record (M/F/U) |
| AGE_RANGE | Age range of record |
| MARRIED | Determination if the record is married (Y/N) |
| INCOME_RANGE | Income range of record |
| NET_WORTH | Estimate of a households total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments, and home value. Liabilities include loans, mortgages, and credit card debt. |
| HOMEOWNER | Probabilistic and deterministic data set to capture home ownership (Y/N/P) |
| JOB_TITLE | Job title |
| SENIORITY_LEVEL | Modeled Seniority based on Job Title (CXO, VP, Director, Manager, or Staff) |
| DEPARTMENT | Modeled Department based on Job Title. |
| PROFESSIONAL_ADDRESS | Business address |
| PROFESSIONAL_ADDRESS_2 | Business address 2 |
| PROFESSIONAL_CITY | Business address city |
| PROFESSIONAL_STATE | Business address state |
| PROFESSIONAL_ZIP | Business address zip |
| PROFESSIONAL_ZIP4 | Plus 4 extension of PROFESISONAL_ZIP. Does not include PROFESSIONAL_ZIP |
| COMPANY_NAME | Company name associated with the current job title |
| COMPANY_DOMAIN | Company domain associated with the company name and business email |
| COMPANY_PHONE | Comma separated array of phone numbers associated with the company |
| COMPANY_SIC | Semicolon separated array of SIC codes associated with the company |
| COMPANY_NAICS | |
| COMPANY_ADDRESS | Company address |
| COMPANY_CITY | Company address city |
| COMPANY_STATE | Company address state |
| COMPANY_ZIP | Company address zip |
| COMPANY_LINKEDIN_URL | Corporate LinkedIn URL |
| COMPANY_REVENUE | Revenue range of company |
| COMPANY_EMPLOYEE_COUNT | Range of employees based on observed employees |
| PRIMARY_INDUSTRY | Primary industry associated with the company, mapped to LinkedIn industries |
| BUSINESS_EMAIL_VALIDATION_STATUS | Valid is included if the email has been validated by email service provider or null if validation is unavailable |
| BUSINESS_EMAIL_LAST_SEEN | Unix timestamp of the last activity signal |
| PERSONAL_EMAIL_VALIDATION_STATUS | Valid is included if the email has been validated by email service provider or null if validation is unavailable |
| PERSONAL_EMAIL_LAST_SEEN | Unix timestamp of the last activity signal |
| LAST_UPDATED | Date the record was last updated |
| EVENT_DATE | Timestamp (Date/Time) of the tag fire to the millisecond in UTC |
| IP_ADDRESS | IP address associated with the tag fire |
| PARTNER_ID | PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency) |
| AGENCY_ID | AID provisioned by The Prospect Desk for Agency |
| UNIX_TIMESTAMP | Unix version of EVENT_DATE |
| USER_AGENT | The user agent of the device extracted from the JSON header |
| EXTERNAL_ID | Pass through of values provided through the tag implementation (this implementation is optional, though the schema is built to maintain consistency) |
| REF_URL | Reference URL of the tag fire; page of tag fire |
| REFERER_URL | URL visited prior to the tag fire (when available) |
| MATCH_TYPE | The designation of the type of match for the record. Business, personal, or email. |
| VARIABLES | Passthrough array of variables included in the tag fire. This includes any specific columns defined within the schema |
| DEVICE_BROWSER | Extraction and normalization of the user-agent into standardized features for the defined device and the associated browser. This also includes bot identification as well as "Unknown" when the user-agent does not match a standardized definition. |
| IP_REGION | The identified state/territory based on the location as identified by the IP address |
| IP_COUNTRY | The identified country based on the location as identified by the IP address |
Was this article helpful?