Unified Delivery Record
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Unified Delivery Record

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Article summary

NOW AVAILABLE - The Unified Delivery Record brings together product resolutions into a unified schema, making it easier to consume, reducing post processing and providing increased visibility to the resolution.  With this new delivery format, each row will provide the maximum amount of data possible while running the matches.  This delivery is only available in conjunction with the Javascript tag.

FeatureDescription
HEMHashed email associated with the tag fire, sha256
FIRST_NAME
First name of the matched record
LAST_NAME
Last name of the matched record (family name, surname)
BUSINESS_EMAIL
Business email attributed to the record and visit
MOBILE_PHONE
Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only)
LINKEDIN_URL
LinkedIn URL for the record
PERSONAL_CITY
Personal address city
PERSONAL_STATE
Personal address state
PERSONAL_ZIP
Personal address zip
PERSONAL_ZIP4
Plus 4 extension of PERSONAL_ZIP.  Does not include PERSONAL_ZIP
PERSONAL_EMAIL
The most observed personal email and match for visit
GENDER
Gender of record (M/F/U)
AGE_RANGE
Age range of record
MARRIED
Determination if the record is married (Y/N)
INCOME_RANGE
Income range of record
NET_WORTH
Estimate of a households total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments, and home value. Liabilities include loans, mortgages, and credit card debt.
HOMEOWNER
Probabilistic and deterministic data set to capture home ownership (Y/N/P)
JOB_TITLE
Job title
SENIORITY_LEVEL
Modeled Seniority based on Job Title (CXO, VP, Director, Manager, or Staff)
DEPARTMENT
Modeled Department based on Job Title.
PROFESSIONAL_ADDRESS
Business address
PROFESSIONAL_ADDRESS_2
Business address 2
PROFESSIONAL_CITY
Business address city
PROFESSIONAL_STATE
Business address state
PROFESSIONAL_ZIP
Business address zip
PROFESSIONAL_ZIP4
Plus 4 extension of PROFESISONAL_ZIP. Does not include PROFESSIONAL_ZIP
COMPANY_NAME
Company name associated with the current job title
COMPANY_DOMAIN
Company domain associated with the company name and business email
COMPANY_PHONE
Comma separated array of phone numbers associated with the company
COMPANY_SIC
Semicolon separated array of SIC codes associated with the company
COMPANY_NAICS
COMPANY_ADDRESS
Company address
COMPANY_CITY
Company address city
COMPANY_STATE
Company address state
COMPANY_ZIP
Company address zip
COMPANY_LINKEDIN_URLCorporate LinkedIn URL
COMPANY_REVENUE
Revenue range of company
COMPANY_EMPLOYEE_COUNT
Range of employees based on observed employees
PRIMARY_INDUSTRY
Primary industry associated with the company, mapped to LinkedIn industries
BUSINESS_EMAIL_VALIDATION_STATUSValid is included if the email has been validated by email service provider or null if validation is unavailable
BUSINESS_EMAIL_LAST_SEEN
Unix timestamp of the last activity signal
PERSONAL_EMAIL_VALIDATION_STATUS
Valid is included if the email has been validated by email service provider or null if validation is unavailable
PERSONAL_EMAIL_LAST_SEEN
Unix timestamp of the last activity signal
LAST_UPDATED
Date the record was last updated
EVENT_DATE
Timestamp (Date/Time) of the tag fire to the millisecond in UTC
IP_ADDRESS
IP address associated with the tag fire
PARTNER_ID
PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)
AGENCY_ID
AID provisioned by The Prospect Desk for Agency
UNIX_TIMESTAMP
Unix version of EVENT_DATE
JSON_HEADERS
JSON Header from the tag fire
EXTERNAL_ID
Pass through of values provided through the tag implementation (this implementation is optional, though the schema is built to maintain consistency)
REF_URL
Reference URL of the tag fire; page of tag fire
REFERER_URL
URL visited prior to the tag fire (when available)
MATCH_TYPEThe designation of the type of match for the record.  Business, personal, or email.

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