Product Versions

Product Overview

The Prospect Desk offering spans a variety of use cases centralized on the method of delivery for the purpose of data consumption.  This page provides the overview of these tag versions, with relevant links to additional detail.  At the core, there are 2 versions of The Prospect Desk tag:

1.  iFrame -  a simple code snippet with the core features needed to support top of funnel activities
2.  Javascript - a premium version of the iframe tag that includes premium features

iFrame Tag

The iFrame tag is frictionless from installation to pick-up of data.  A simple code snippet is deployed globally on your website that matches your site traffic to your data with trial delivery to a secure Google Drive.  This approach keeps integration simple and doesn't require any lift from your IT or Engineering departments.

Javascript Tag

The Javascript tag provides the option for advanced data capture to support additional use cases for top of funnel targeting. These additional features provide a significant increase in the value of the resolutions, supporting more advanced activations opportunities.  

Key Features:

• Agency Model - Agencies are onboarded to The Prospect Desk and can provision tags for their customers
• Page Detail - Resolutions contain the URL of the tag fire as well as the page visit prior
• Increased Frequency - Matches run up to every 15 minutes

Tag Best Practices

Each tag and subsequent processing have been designed to enable specific use cases and should not be modified from the recommendation without prior consultation.

• Critical Note: each tag should be deployed once per domain!
• Tags should be deployed as defined without modification as this may affect the performance
• If page URL detail is needed, the Javascript tag would be required