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    Tag Sample and Data Collection
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    Tag Sample and Data Collection

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    Article summary

    The Norden and Javascript tags are structured templates.  The specific methods for provisioning and processing can be obtained as part of the onboarding process. 

    Norden Tag

    Sample Tag

    <script async src="https://norden.prospectdesk.ai/tag.js?aid=agency_id&sid=site_id"></script>

    Additional Features

    In addition to the core tag noted above, there are additional variables that can be included as part of the variable string.  These variables fall into 2 categories, reserved and unreserved.  These variables should be strings, url encoded, and separated with ampersand. 

    Reserved:

    VariableDetail
    eid this is a passthrough feature that you can leverage to partition data.  If an eid is passed, it will be delivered in a separate column
    pidthis is a dedicated feature as part of cookie syncing. this must be used in conjunction with other variables, the details of which will can be shared during onboarding
    puid this is a dedicated feature as part of cookie syncing. this must be used in conjunction with other variables, the details of which will can be shared during onboarding
    hem this is a dedicated feature as part of cookie syncing. this must be used in conjunction with other variables, the details of which will can be shared during onboarding
    rthis is a dedicated feature as part of cookie syncing. this must be used in conjunction with other variables, the details of which will can be shared during onboarding

    Unreserved - any other variable that you would like to pass through.  The full variable string will be delivered in a separate column for downstream processing either by your team or Prospect Desk.  

    Reserved variables may be updated over time as product enhancements are made available.

    Data Collected:

    • Cookie ID
    • JSON header (including IP address, user agent, etc)
    • Page URLs (tag fire and referring page) - including utms variables
    • Browser features 

    Javascript Tag

    The Javascript tag is designed for agencies and includes an optional feature to pass-through a unique value determined by the agency/client.  For simple deployments, only the first line of the tag is required.

    Sample Tag

    <script async src="https://tag.prospectdesk.ai/ldc.js?pid=partner_id&aid=agency_id"></script>
<script>
        window.ldcDataLayer = window.ldcDataLayer || [];
        function ldcConfig(){ldcDataLayer.push(arguments);}
        ldcConfig('externalId', 'OPTIONAL-PASS-THROUGH');
</script>

    Data Collected:

    • Cookie ID
    • JSON header (including IP address, user agent, etc)
    • Page URLs (tag fire and referring page) - including utms variables



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