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Plain Text Features
- 27 Feb 2024
- 1 Minute to read
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Plain Text Features
- Updated on 27 Feb 2024
- 1 Minute to read
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The Prospect Desk uses different processes and provides different schemas for each of the tag versions. The below table identifies the feature, description and product version inclusion,
| Feature | Description | iFrame | Javascript |
| HEM | Hashed email (sha256 lowercase) | Included | Included |
| EMAIL_ADDRESS_LC | Plain Text match of HEM from visit | Included | Included |
| ACTIVITY_DATE | Max date of Tag fire for period processed | Included | Included |
| PROCESSED_DATE | Date stamp of match process | Included | |
| EVENT_DATE | Timestamp (Date/Time) of the tag fire to the millisecond in UTC | Included | |
| IP_ADDRESS | IP address associated with the tag fire | Included | Included |
| PARTNER_ID | PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency) | Included | |
| AGENCY_ID | AID provisioned by The Prospect Desk for Agency | Included | |
| UNIX_TIMESTAMP | Unix version of EVENT_DATE | Optional | Included |
| JSON_HEADERS | JSON Header from the tag fire | Included | |
| EXTERNAL_ID | Pass through of value provided to tag | Included | |
| REF_URL | Reference URL of the tag fire; page of tag fire | Included | |
| REFERER_URL | URL visited prior to the tag fire (when available) | Included |
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