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B2C Features
- 27 Feb 2024
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B2C Features
- Updated on 27 Feb 2024
- 1 Minute to read
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The Prospect Desk uses different processes and provides different schemas for each of the tag versions. The below table identifies the feature, description and product version inclusion,
| Feature | Description | iFrame | Javascript |
| HEM | Hashed email (sha256 lowercase) | Included | Included |
| UP_ID | Universal Person ID | Included | |
| FIRST_NAME | First name of the matched record | Included | Included |
| LAST_NAME | Last name of the matched record (family name, surname) | Included | Included |
| PERSONAL_EMAIL | The most observed personal email and match for visit | Included | Included |
| PERSONAL_ADDRESS | Personal address | Included | Included |
| PERSONAL_ADDRESS_2 | Personal address 2 | Included | Included |
| PERSONAL_CITY | Personal address city | Included | Included |
| PERSONAL_STATE | Personal address state | Included | Included |
| PERSONAL_ZIP | Personal address zip | Included | Included |
| PERSONAL_ZIP4 | Plus 4 extension of PERSONAL_ZIP. Does not include PERSONAL_ZIP | Included | Included |
| MOBILE_PHONE | Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only) | Included | Included |
| PERSONAL_PHONE | Personal phone associated with the record (for matching purposes only) | Included | Included |
| GENDER | Gender of record (M/F/U) | Included | Included |
| AGE_RANGE | Age range of record | Included | Included |
| MARRIED | Determination if the record is married (Y/N) | Included | Included |
| CHILDREN | Determination if the record has children (Y/N) | Included | Included |
| INCOME_RANGE | Income range of record | Included | Included |
| NET_WORTH | Estimate of a households total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments, and home value. Liabilities include loans, mortgages, and credit card debt. | Included | Included |
| HOMEOWNER | Probabilistic and deterministic data set to capture home ownership (Y/N/P) | Included | Included |
| PERSONAL_EMAIL_LAST_SEEN | Unix timestamp of the last activity signal | Included | Included |
| ACTIVITY_DATE | Max date of Tag fire for period processed | Included | Included |
| PROCESSED_DATE | Date stamp of match process | Included | |
| EVENT_DATE | Timestamp (Date/Time) of the tag fire to the millisecond in UTC | Included | |
| IP_ADDRESS | IP address associated with the tag fire | Included | Included |
| PARTNER_ID | PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency) | Included | |
| AGENCY_ID | AID provisioned by The Prospect Desk for Agency | Included | |
| UNIX_TIMESTAMP | Unix version of EVENT_DATE | Optional | Included |
| JSON_HEADERS | JSON Header from the tag fire | Included | |
| EXTERNAL_ID | Pass through of value provided to tag | Included | |
| REF_URL | Reference URL of the tag fire; page of tag fire | Included | |
| REFERER_URL | URL visited prior to the tag fire (when available) | Included |
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