B2B Features

Updated on 27 Feb 2024
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The Prospect Desk uses different processes and provides different schemas for each of the tag versions. The below table identifies the feature, description and product version inclusion,

Feature	Description	iFrame	Javascript
HEM	Hashed email (sha256 lowercase)	Included	Included
UP_ID	Universal Person ID		Included
FIRST_NAME	First name of the matched record	Included	Included
LAST_NAME	Last name of the matched record (family name, surname)	Included	Included
BUSINESS_EMAIL	Business email attributed to the record and visit	Included	Included
JOB_TITLE	Job title	Included	Included
SENIORITY_LEVEL	Modeled Seniority based on Job Title (CXO, VP, Director, Manager, or Staff)	Included	Included
DEPARTMENT	Modeled Department based on Job Title.	Included	Included
MOBILE_PHONE	Mobile number associated with the record, run against FCC portability data (to be used for matching purposes only)	Included	Included
DIRECT_NUMBER	Direct business number associated with the record	Included	Included
LINKEDIN_URL	LinkedIn URL for the record	Included	Included
PERSONAL_ADDRESS	Personal address	Included	Included
PERSONAL_ADDRESS_2	Personal address 2	Included	Included
PERSONAL_CITY	Personal address city	Included	Included
PERSONAL_STATE	Personal address state	Included	Included
PERSONAL_ZIP	Personal address zip	Included	Included
PERSONAL_ZIP4	Plus 4 extension of PERSONAL_ZIP. Does not include PERSONAL_ZIP	Included	Included
PROFESSIONAL_ADDRESS	Business address	Included	Included
PROFESSIONAL_ADDRESS_2	Business address 2	Included	Included
PROFESSIONAL_CITY	Business address city	Included	Included
PROFESSIONAL_STATE	Business address state	Included	Included
PROFESSIONAL_ZIP	Business address zip	Included	Included
PROFESSIONAL_ZIP4	Plus 4 extension of PROFESISONAL_ZIP. Does not include PROFESSIONAL_ZIP	Included	Included
COMPANY_NAME	Company name associated with the current job title	Included	Included
COMPANY_DOMAIN	Company domain associated with the company name and business email	Included	Included
COMPANY_PHONE	Comma separated array of phone numbers associated with the company	Included	Included
PRIMARY_INDUSTRY	Primary industry associated with the company, mapped to LinkedIn industries	Included	Included
COMPANY_SIC	Semicolon separated array of SIC codes associated with the company	Included	Included
COMPANY_ADDRESS	Company address	Included	Included
COMPANY_ADDRESS_2	Company address 2	Included	Included
COMPANY_CITY	Company address city	Included	Included
COMPANY_STATE	Company address state	Included	Included
COMPANY_ZIP	Company address zip	Included	Included
COMPANY_ZIP4	Plus 4 extension of COMPANY_ZIP. Does not include COMPANY_ZIP	Included	Included
COMPANY_LINKEDIN_URL	Corporate LinkedIn URL	Included	Included
COMPANY_REVENUE	Revenue range of company	Included	Included
COMPANY_EMPLOYEE_COUNT	Range of employees based on observed employees	Included	Included
BUSINESS_EMAIL_LAST_SEEN	Unix timestamp of the last activity signal	Included	Included
LAST_UPDATED	Date the record was last updated	Included	Included
ACTIVITY_DATE	Max date of Tag fire for period processed	Included	Included
PROCESSED_DATE	Date stamp of match process	Included
EVENT_DATE	Timestamp (Date/Time) of the tag fire to the millisecond in UTC		Included
IP_ADDRESS	IP address associated with the tag fire	Included	Included
PARTNER_ID	PID provisioned by Agency from the tag (feature is an aggregate of all PIDs associated the the Agency)		Included
AGENCY_ID	AID provisioned by The Prospect Desk for Agency		Included
UNIX_TIMESTAMP	Unix version of EVENT_DATE	Optional	Included
JSON_HEADERS	JSON Header from the tag fire		Included
EXTERNAL_ID	Pass through of value provided to tag		Included
REF_URL	Reference URL of the tag fire; page of tag fire		Included
REFERER_URL	URL visited prior to the tag fire (when available)		Included

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